October 3, 2011

Spotlight on Nuance Communications Target Account Program Success

Nuance Communications’ enterprise division specializes in speech recognition software—the kind used by automated call-center systems to recognize callers’ verbal requests and route them to appropriate answers or call-center personnel.

October 3, 2011

Babcock & Jenkins Named Runner-Up Direct Agency of the Year

“We engage with each client a little differently in the marketing landscape,” said Denise Barnes, Babcock & Jenkins president. “We have to understand the connections in bringing sales and marketing together. At the end of the day, it’s about driving revenue…”

September 7, 2011

DMA B-to-B Marketer of the Year Awarded to Cindy Humphrey at CenturyLink

The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.

February 14, 2010

Companies Flock to Web Analytics to Get More Bang for the Marketing Buck

Every month, Portland marketing agency Babcock & Jenkins sends out 75 tins of brownies to a different group of strangers, no name on the return address, and a mysterious Web site listed on a card.